Designing Signage That Converts
Whether it’s handcrafted crafts, artisanal taffy or fresh-baked treats, small local businesses are often competing with big brands for the attention of passersby. With the right signage, these businesses can stand out and convert curious passersby into loyal customers.
Signage isn’t just about announcing your business’s presence, it should reflect your brand identity and showcase what makes you unique. Whether you’re using chalk, paint, an a-frame, a digital display or banners and flags, signage is the key to attracting passersby’s attention and converting them into customers.
The most effective signs are simple, yet memorable. They’re not cluttered with too much information or visuals, and they use large fonts that are easy to read from the intended viewing distance. Sans-serif fonts tend to be the most readable, and adequate spacing between letters and words (kerning and tracking) improves clarity. Signage also needs to be updated regularly so that it is reflective of your current promotions, events and business updates.
Ensure Your Design is Authentic: A well-designed sign that resonates with your target audience demonstrates that you understand and value their interests. Use a theme that reflects your brand and culture, or create a campaign around a special message or product. This personalization is a great way to stand out amongst competitors, and it also allows your brand to become a talking point for your customers.
Choose the Best Visuals: Make sure your visuals are high-quality, vibrant and aligned with your branding. The color palette you select will communicate a lot about your brand. Using consistent colors across all signs will reinforce your brand identity and help people easily identify and recall your business.
Consider the Psychology of Colors: Different colors evoke specific responses and emotions. For example, blue can elicit feelings of trust and dependability, while red conveys excitement or urgency. A good rule of thumb is to choose contrasting colors that will make your signs pop, and be sure they are highly visible from a distance.
Keep It Clean: An unattractive, chipped, faded or broken sign sends a negative message about your business. Clean, professional signage reflects your commitment to the environment and shows that you take pride in your business.
Creating eye-catching signage can be a lot of fun, with the creative process offering an opportunity to toy with ideas and experiment with designs. But ultimately, your dazzling concepts need to be transformed into real-life signs that will stand the test of time. Here are some of our top tips to help you turn your simple concepts into fully-realized displays that deliver a powerful impact and convert passersby into loyal customers.
Attracting customers isn’t easy, but with a well-crafted plan and targeted execution, your business can grow to be the star of the show in your industry. Be sure to focus on one tactic at a time and give it some time before moving onto the next. This will allow you to properly evaluate your results and determine if it’s worth continuing, adjusting, or trying something new. Let a Las Vegas sign shop help you to illuminate your path to customer acquisition with customized and effective signage solutions.
